Why I Created Electric Body

The story of Electric Body begins with my dad. I used to go with him to his doctor’s visits so that I and the rest of the family could have the full picture of what was going on with his health, and I listened as the doctor would tell him he needed to lose weight in order to manage his diabetes. After every visit, this warning was enough to light a small fire under my dad, but somehow it wasn’t enough to keep the fire burning. He could never change his eating habits or be consistent with working out. He never lost the weight and instead, we lost him. When I held an intervention for my dad about his health, I was at my heaviest weight at 185 pounds. I remember feeling like a hypocrite telling him to eat right and exercise when my typical pattern of eating was fast food for breakfast, lunch, and dinner. I was watching my dad struggle with diabetes while being fully aware that I was on the same path that he was on, so that’s when I made some changes and it started me on the journey to lose 40 pounds.

Once I successfully lost the weight, my friends and family all asked me what my secret was. They thought maybe I had discovered some quick fix for reaching my goal, but it wasn’t anything revolutionary. It was simply my consistency that had gotten me there, so I had no real advice to offer them. That’s when I studied to learn this science that, until then, I had simply stumbled upon, and I became a personal trainer. Among all the learning about muscle groups and skeletal structure in my textbook, there was one small passage dedicated to the importance of behavioral change. That passage intrigued me, and once I passed my main fitness certification, I immediately took the specialization course that focused on how to help clients make long-lasting change. This course opened my eyes to something overlooked in the fitness industry, workout programming is a dime a dozen, but getting to the root of what creates change is where the real magic happens.  

I got a job as a personal trainer at a big box gym just one week after getting certified. I went to a two-day orientation, followed by three months of pre-store opening workshops, and the only thing these training sessions focused on was the art of selling. That was what it was all about. Do or say whatever it takes to make the sale, and once you successfully gain new clients, the protocol for training them didn’t allow for coaching their nutrition, their habits, or anything else. It was only about giving workouts, counting reps, and chasing after them to come for their next session, all in service of making sure the gym kept selling their expensive training packages. I left before completing a full year there, frustrated by this broken system that limited me from making the impact I was seeking to make.

After leaving the gym, I started working on building my own business centered on the coaching that inspires me most, and since then I’ve been working tirelessly to build an app that coaches clients the way I’ve longed to since I first became a personal trainer, bringing behavioral change front and center. I work closely with a trained psychologist to bring the methodology of behavior change into the realm of fitness with an emphasis on a personalized client experience. And my goal is to stop labeling roadblocks that clients face as a lack of effort and instead dismantle those obstacles through the use of a proven system that helps people make lasting progress where they once saw none. Electric Body will be the fitness brand that makes behavioral change the standard for fitness, instead of just a niche add-on service.

My dad was known for many things over the course of his life, but one of the main things we often joked about was his love of food. Eating was a trademark of his, and there wasn’t a meal put before him he didn’t conquer. In fact, one month before he died I knew there was something very wrong because he had stopped eating. He finally stopped indulging in the pastime he had found comfort in for his entire life. But it wasn’t until after my dad was gone that I had this lightbulb moment about why he could never do what his doctor repeatedly asked of him. Food was his comfort from whatever pain he was avoiding, so to take that away would rob him of his ability to cope. Emotional eating was his go-to behavior, and he simply didn’t have the tools to change it. That’s why I work hard to create these tools and processes. I do it so this misguided belief that laziness is some moral failing we can simply turn on and off whenever we want doesn’t keep someone else from making a change that could save their life. This is why I created Electric Body